---
title: Determining the Optimal Channel Strategy for your Pharma Brand
description: Is your branded Rx pulling through to patients? Or are you struggling with generic switching in the retail channel that can be as high as 50% for branded medications? Learn how to effectively address this drug channel challenge in this informative webinar focused on optimizing your channel strategy.
image: https://info.phil.us/hubfs/Thumbnail-Blog-List-Determining%20the%20Optimal%20Channel.jpg
---

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## Determining the Optimal Channel Strategy for your Pharma Brand

**In this on-demand webinar you will learn:**

 

Challenges pharma brands are facing and how a well thought out channel strategy is essential to:

 

- • Speed-to-therapy
- • Payer Coverage
- • Pull-through to first fill
- • Adherence to therapy
- • Reimbursement

Plus, a case study on one brand's successful launch where they exceeded commercial and access targets with:

 

- • 95% enrollment rate
- • 50% of TRx covered in the first month
- • 3x average adherence vs other channels
- • 4x+ net sales vs other channels

### ON-DEMAND WEBINAR: DETERMINING THE OPTIMAL CHANNEL STRATEGY FOR YOUR PHARMA BRAND

 

Trusted by Innovative Pharma Manufacturers

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