Patient Access Strategies to Drive Sustained Brand Growth


In today’s complex channel environment, commercial teams must optimize their patient access
strategy for sustainable brand growth.

Tune in as seasoned industry experts, Patrick Coyle, Founder & CEO of Novus Proximus LLC
and Daniel Johnson, Director of Product Marketing at Phil, share how you can develop an
integrated patient access strategy that unites your hub, field team, and services programs into a
supercharged growth engine.

On this webinar, you’ll learn about:

  • - Optimal commercial structures to respond to evolving channel dynamics
  • - Best practices for aligning field teams to promote organizational goals
  • - Financial barriers that directly impact patient success
  • - Key success metrics for a successful patient access program
  • - How to use data to optimize field and access program outcomes