---
title: "On-demand Webinar: Determining the Optimal Channel Strategy for Your Pharmaceutical Brand"
---

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## On-demand Webinar

 

 

Patrick Leary, Phil’s Chief Commercial Officer, discusses challenges  pharmaceutical brands are facing and how a well-thought-out channel strategy is essential to these key success factors:

- • Speed-to-therapy 
- • Payer Coverage (Approvals of Rx)
- • Pull-through to First Fill
- • Adherence to Therapy
- • Reimbursement

In this webinar, you will learn about the market factors impacting channel strategies, such as payer cost control measures, out-of-pocket costs, and patient consumerization, along with 7 important channel strategy considerations and 8 components of channel partner evaluation. 

We also present a case study on how one brand's launch strategy saw a 95% enrollment rate, 3x higher adherence, and 4x higher net sales vs other channels.

Trusted by Innovative Pharma Manufacturers

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