Patrick Leary, Phil’s Chief Commercial Officer, discusses challenges  pharmaceutical brands are facing and how a well-thought-out channel strategy is essential to these key success factors:

• • Speed-to-therapy 
• • Payer Coverage (Approvals of Rx)
• • Pull-through to First Fill
• • Adherence to Therapy
• • Reimbursement

In this webinar, you will learn about the market factors impacting channel strategies, such as payer cost control measures, out-of-pocket costs, and patient consumerization, along with 7 important channel strategy considerations and 8 components of channel partner evaluation. 

We also present a case study on how one brand's launch strategy saw a 95% enrollment rate, 3x higher adherence, and 4x higher net sales vs other channels.