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On-demand Webinar

HubSpot Video



Patrick Leary, Phil’s Chief Commercial Officer, discusses challenges  pharmaceutical brands are facing and how a well-thought-out channel strategy is essential to these key success factors:

  • Speed-to-therapy 
  • Payer Coverage (Approvals of Rx)
  • Pull-through to First Fill
  • Adherence to Therapy
  • Reimbursement

In this webinar, you will learn about the market factors impacting channel strategies, such as payer cost control measures, out-of-pocket costs, and patient consumerization, along with 7 important channel strategy considerations and 8 components of channel partner evaluation. 

We also present a case study on how one brand's launch strategy saw a 95% enrollment rate, 3x higher adherence, and 4x higher net sales vs other channels.


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